Too many people are focused on doing SEO and building backlinks simply because they're told it needs to be done. They understand that Google uses these factors to determine how well your site will rank, but many people are blindly just following the advice. All the while they're missing the point of how and why it works.
They are also forgetting that if linkbuilding is not done properly, google will slap your site with a penalty and you may never get the rankings you were trying to achieve! Backlink building is the MOST effective thing that you can do... and it is potentially the MOST destructive thing that can be done as well... if you don't have a professional strategy mapped out. Here is the basis of should be your strategy:
The goal of modern SEO is to create the appearance that your site is a naturally occurring popular website.
To do that you need backlinks. Not just a lot of backlinks, but the right natural structure of backlinks. Just having a lot of backlinks only lets google know that the SEO is good at getting a lot of backlinks.
Google looks to promote sites in which the backlinks appear to have come from interested visitors linking to the site on their own. The search engine is looking for that popular viral type site like the old "hampsterdance" website. There should be a very large number of random personal type sites that are linking to each other, also linking to your site as well as a few others. These sites should also be linking to some directory sites in which your site is also listed. There should be many people bookmarking your sites. Your site would have been noticed by some authority sites by then, so there should be many links on those sites.
Through the whole process there should be a lot of independent islands of small scale interlinking spread over a very large scale going very deep. This is the way the backlinking to a popular site naturally occurs, so this is the type of backlinking you are trying to simulate.
As you are building your backlinks, you should remember that this naturally occuring popularity is what you're trying to simulate.
Using whitehat and blackhat methods you can artificially create the same type of backlinks that would have occured naturally if you really had a great site that real people find relevant. The better you are able to simulate this occurance, the larger the chances of success. If your site actually does have good content that will interest real visitors, the simulation is likely to just jump start the natural process.
With a good solid SEO strategy, you can skip months or even years of natural growth. In any event, if you make the simulation good enough, the google algorithms will believe it and give you top position in the SERP.
Remember this... YOU CAN FOOL THE GOOGLE ALGORITHM!!!
Tuesday, June 8, 2010
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